Course Overview
- Duration: 12 Weeks (3 Months)
- Format: Hybrid (100 % Online)
- Level: Beginner to Intermediate
- Target Audience: Designers, Engineers, Fashion Professionals, Product Developers, Entrepreneurs and Design Students
Course Structure
| Module | Duration | Main Focus | Core Output |
|---|---|---|---|
| 1. Understand and Define | Weeks 1–4 | User research, market understanding, and problem framing | Design challenge and user insight report |
| 2. Ideate and Develop | Weeks 5–8 | Creative concepts, technical feasibility, and prototyping | Selected product concept and prototype |
| 3. Test and Innovate | Weeks 9–12 | User testing, refinement, business viability, and presentation | Validated final product proposal |
Module 1: Understand and Define
Focus: Empathy and problem framing
Key topics:
- Introduction to design thinking and human-centered innovation.
- Fashion and product innovation opportunities.
- User personas
- Interviews, observation, surveys, and trend research.
- Understanding user pain points, motivations, habits, and aspirations.
- Fashion lifestyle, comfort, functionality, sustainability, and cultural context.
- empathy mapping.
- Converting observations into user insights.
- Defining a problem statement
Module 2: Ideate and Develop
Focus: Idea generation and prototyping
Key topics:
- Creative thinking and divergent versus convergent thinking.
- Brainstorming
- Mind mapping, sketching, and rapid concept generation.
- Material, technology, and manufacturing exploration.
- Sustainable design and circular product thinking.
- Low-fidelity and functional prototyping.
Module 3: Test and Innovate
Focus: Validation, refinement, and final presentation
Key topics:
- Designing a user-testing plan.
- Usability, comfort, fit, function, and aesthetic testing.
- Testing prototypes with real users.
- Gathering qualitative and quantitative feedback.
- Identifying design failures and improvement opportunities.
- Iterative prototyping.
- Product-market fit and value proposition.
- Basic pricing, positioning, and go-to-market planning.
- Sustainability, inclusivity, and ethical production.
- Presenting design decisions through storytelling.
- Creating a final innovation portfolio.
COURSE POSITIONING
Learn to move from:
PROBLEM → RESEARCH → INSIGHT → IDEATION → CONCEPT → PROTOTYPE → TEST → INNOVATION → MARKET
Course Fee : 3000/- INR
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